The psychology of bling
Shilpa Sebastien R.

The Hindu, Hyderabad, Thu 15 November 2007


Warning: include(../press/A counsellor on high-range jewellery, Olaf Van Cleef is also a painter by night, because he can’t sleep! Coming from the Van Cleef dynasty, it was natural for Olaf also to take to jewellery. He, like his ancestors, has a passion for precious stones. Even in that his job profile is a tad offbeat. He does not “design” jewellery, but is a ̶ 0;counsellor on high range jewellery” and has been with Cartier since 1982. In fact, he was so successful that he was in charge of the Cartier mission in India between 1989 and 2002. But just selling jewellery is not his agenda. “It is giving customers advice. When it comes to jewellery it is a piece of heritage that we sell, not just a piece of jewellery. It is personalised when a man gifts his wife a jewel for he is gifting his love and memories of his life, which in turn is handed down generations. Each one has a picture in his mind. For that man it may be symbolic, and that is where my interest comes in. I am more into the psych in /home/olafvancleef/olafvancleef.org/archives/index.php on line 162

Warning: include() [function.include]: Failed opening '../press/A counsellor on high-range jewellery, Olaf Van Cleef is also a painter by night, because he can’t sleep! Coming from the Van Cleef dynasty, it was natural for Olaf also to take to jewellery. He, like his ancestors, has a passion for precious stones. Even in that his job profile is a tad offbeat. He does not “design” jewellery, but is a ̶ 0;counsellor on high range jewellery” and has been with Cartier since 1982. In fact, he was so successful that he was in charge of the Cartier mission in India between 1989 and 2002. But just selling jewellery is not his agenda. “It is giving customers advice. When it comes to jewellery it is a piece of heritage that we sell, not just a piece of jewellery. It is personalised when a man gifts his wife a jewel for he is gifting his love and memories of his life, which in turn is handed down generations. Each one has a picture in his mind. For that man it may be symbol in /home/olafvancleef/olafvancleef.org/archives/index.php on line 162